AI search visibility
Shoppers increasingly ask AI assistants like ChatGPT, Claude, and Gemini about products before they buy — “what options does this come in?”, “can I personalize it?”, “is this customizable?”. OptionWise renders your product options as real HTML on the product page, so those assistants can read your options and mention them in their answers.
Why some option apps are invisible to AI
Some option apps add their fields with JavaScript after the page loads. AI assistants and search crawlers generally read the page’s raw HTML and don’t run that JavaScript — so anything injected client-side is invisible to them.
OptionWise is different: your options are rendered server-side, into the product page’s HTML. They’re part of the page an assistant sees, the same way the product title and description are.
What has to be true
For an AI assistant to see your options, the same three things that make options show up for shoppers have to be in place — plus a public storefront:
- A published option set that targets the product. See Create an option set and Assign to products.
- The OptionWise plugin added to your theme. See Installation.
- A publicly accessible storefront — not behind the password page.
While your store is password protected (including unlaunched development stores), neither shoppers nor AI assistants can reach your product pages, so your options aren’t visible to them yet. Once you remove the password and your store is live, they become readable.
Check what AI assistants see
You can test this against one of your own products from the OptionWise dashboard:
Open the visibility check
On the dashboard, find Recommended for you and click Check your AI agent visibility. In the window that opens, pick an assistant (ChatGPT, Claude, or Gemini).
Copy the question
OptionWise copies a question and your product’s URL to your clipboard — for example, “What options are available on this product?”
Paste it into the assistant
Open the assistant in a new tab and paste the question. You should see your options reflected in the answer.
Results vary by assistant and aren’t instant. AI assistants don’t re-read every page on every request, and how a model phrases its answer is up to the model — so treat this as a spot-check that your options are readable, not a guarantee of exactly what any one assistant will say.